Ubuntu Evangelists! Do we want to win? It's time.
A simple yet powerful (marketing) message appears to be resonating in the circles that I travel in. I'm writing today to encourage you to adopt it and then to report back your success(es).
It's much more. It's a new way of thinking about how technology fits in our lives. It provides the opportunity for everyone to engage in its production. It respects us. It doesn't deride us and call us "users." In short, it's more human.
I don't think we'll ever win the "war" by trying to make the prettiest, fastest, or featury-est phone/tablet/computer/TV/wristwatch out there (though that certainly helps get us into the game and makes others scramble). We shall win by embracing a philosophy that puts people first and by publicly declaring that fact with both words and actions.
Now, name one technology company (proprietary or not) that can beat us at that game. ;)