Tip #10 for Ubuntu Evangelists (and Advocates)

It's time for my next (and final) tip in this series. Before that, a recap:

Enjoy Ubuntu every day, skip the technical minutia that causes 90% of people to tune you out, pronounce Ubuntu the same way Nelson Mandela does (oo-boon-too), be selective when choosing an advocat-ee, direct people towards their local community instead of trying to be an Ubuntu soloist, never compare Ubuntu to "competitors", know Ubuntu well, tell interesting stories, and give great demos. Drumroll please...

Tip #10:
Resist the change resistors.
Ubuntu AdvocateUbuntu Advocate
Ubuntu is a wildly transformational project. In technology circles this is called a "disruption". (Note that Ubuntu transcends technology boundaries and extends to society.) With any substantially disruptive project there will be people along the way that want to maintain the status quo, and by extension do not want Ubuntu to spread.

One might say "they like their world just the way it is." And, believe it or not, even within the Ubuntu project itself there can sometimes be resistance to change (e.g. to adapting Ubuntu's code and processes to make crossing the chasm possible). Have you encountered resistors? How did it make you feel?

Do you have an actionable idea that will help Ubuntu to spread? Don't heed the nay-sayers. Resist the change-resistors and Just DO IT!

Please check back for an executive summary of all tips tomorrow.


The Ubuntu Advocacy Kit is coming:


"Ubuntu Advocate" image CC BY-NC-SA 2.0 by "haagenjerrys". http://www.flickr.com/photos/haagenjerrys/339966873/sizes/m/in/photostream/

Bonus points: The Ubuntu Advocate is cleverly inserting Ubuntu CD's into clothing at a popular retailer. Do you think she should be stopped?


Thank you very much Randall!! These are a really great tips! :D
I translated a resume for Ubuntu Spain: http://goo.gl/s7Unx
Happy GNU year!


Thank you and Happy GNU Year! Very nice of you to do that :)


I just had this experience a couple days ago, when I encountered technical problems after installing Ubuntu. A friend with extensive software experience helped me, while trying to talk me out of using/being part of Ubuntu. I deal with disagreement in my work all the time -- I almost thrive in that environment. But resisters can be frustrating. Having said that, it's part of real life. As your Tip #4 suggests, we have to be selective regarding who is ready for Ubuntu (not just software, but the paradigm of a community). So I'm now waiting for the right moment to have further discussions with him. I'm hoping that since we are friends, and he sees me as a reasonable person, perhaps at some point there will be a right moment to advocate. After all, he dismissed my effort but still helped me -- so I already had a good start, right? :)


Choose your friends carefully. Life is short.


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