It's time for my next (and final) tip in this series. Before that, a recap:
Enjoy Ubuntu every day, skip the technical minutia that causes 90% of people to tune you out, pronounce Ubuntu the same way Nelson Mandela does (oo-boon-too), be selective when choosing an advocat-ee, direct people towards their local community instead of trying to be an Ubuntu soloist, never compare Ubuntu to "competitors", know Ubuntu well, tell interesting stories, and give great demos. Drumroll please...
Resist the change resistors.
Ubuntu is a wildly transformational project. In technology circles this is called a "disruption". (Note that Ubuntu transcends technology boundaries and extends to society.) With any substantially disruptive project there will be people along the way that want to maintain the status quo, and by extension do not want Ubuntu to spread.
One might say "they like their world just the way it is." And, believe it or not, even within the Ubuntu project itself there can sometimes be resistance to change (e.g. to adapting Ubuntu's code and processes to make crossing the chasm possible). Have you encountered resistors? How did it make you feel?
Do you have an actionable idea that will help Ubuntu to spread? Don't heed the nay-sayers. Resist the change-resistors and Just DO IT!
Please check back for an executive summary of all tips tomorrow.
The Ubuntu Advocacy Kit is coming:
"Ubuntu Advocate" image CC BY-NC-SA 2.0 by "haagenjerrys". http://www.flickr.com/photos/haagenjerrys/339966873/sizes/m/in/photostream/
Bonus points: The Ubuntu Advocate is cleverly inserting Ubuntu CD's into clothing at a popular retailer. Do you think she should be stopped?