At UDS-R I hosted a session to discuss how we might begin to change the tone (and content) of the discussion about Ubuntu, starting with "the media" (mainly the popular tech sites) that continue to get the story wrong. This is important if Ubuntu is to "break the sound barrier." Turbulence in the next year or two is going to get stronger and we need to be prepared for it.
(If this is the first time you've heard of this, I recommend that you read my original article here: http://randall.executiv.es/uds-r-4 )
The session was well-attended and the discussion was lively. UDS has a way of sparking fresh ideas and invigorating Ubuntu supporters.
And from that discussion, consensus was reached that an Ubuntu Evangelism team was needed. I have taken on the responsibility of building this team during the Raring Ringtail cycle, and have begun to do so. Expect to see building blocks and further information to appear shortly.
In the meantime, I encourage everyone reading this article to share their thoughts in the comments.
Are you an Ubuntu Evangelist?
How would you define an Ubuntu Evangelist?
Four days of cameras everywhere! Thousands of photos! Are you (or were you) there?
Let's get all our photos onto Flickr (or similar) photo sharing services. Let's show the whole world our great Ubuntu Contributor Community in action.
Suggested photo tags: uds-r, ubuntu, raring
Please upload your photos. Thanks :)
If you do, please take a look at a recent Ubuntu Vancouver "A Cup of Ubuntu" event. (It's a bit like an Ubuntu Hour, but with several twists and marketing hooks which I'll describe in an upcoming post.)
Does your city have these events? No?
The most likely reason is that no one has stepped up to organize one. You could be the person in your city that changes that equation. The fact is: we are all creators of Ubuntu.
This post brought to you live from UDS-R "Blog-o-rama".
"Ubuntu is not just software."
The media continues to miss the story. There! I said it again. Don't believe me? Set up a recurring Google search for Ubuntu and see what pops up every day.
My good friend Charles spotted yet another article (which I shall not point to) today that picks on a perceived weakness of Ubuntu. In this case, the author was referring to the lack of Ubuntu local community in his area (greater Seattle, USA). Though I think the author missed the bigger points (1: we're working on it, and 2: he can help), I am somewhat happy that at least one person dared take the challenge to report that "Ubuntu is not just software." Score one small victory for the underdogs!
Overall though, I'm still tired of this. Really tired of this. Name a project that has more "awesome" than Ubuntu. Go ahead, I dare you.
Yesterday at UDS-R, I bumped into the amazing David Planella from the Ubuntu Community Team. We (Ubuntu folk) likely all know that David and the rest of the team recently did a 24-hour Ubuntu marathon for charity. What we probably didn't realize is that not one journalist (from the usual big sites) bothered to report the story.
So, how do we get the media to catch on? Good question! Today at UDS-R, I'm hosting a session to discuss this.
I hope you'll join me and add your thoughts. (And, if you're reading this after the session, chime in either in the blueprint or the comments.)
The Blog-o-thon is on! For the next 24-hours, expect plenty of mayhem on Planet Ubuntu.
Day 2 at UDS has begun, and by now you all have met the team behind the scenes. You know, the always friendly and awesome folks who make sure the event runs smoothly, make sure that you get your badges, goodie-bags, and all the other logistics that go into making a large event a success.
If you are at UDS, I hope you will take a minute to drop by the registration areas and say a big thank you to them. Maybe even bring some chocolates ;)
Are you at UDS? Met some amazing people? Blog about it!
The often misunderstood UDS-R Crew can be an intimidating force, especially given that they are armed (2 arms to be precise!), and lead by the arguably the toughest Ubuntu community member on the block: Chris Johnston.
If you were up early enough today, and at UDS in Copenhagen, you likely saw the "wall of orange" carefully guiding participants to the auditorium, and answering tough first-day questions like:
"Where are the meetings?"
"Where do I get my badge?"
"Where are the bathrooms?"
"When will Ubuntu phone be released?"
One of the things that I really enjoy is the camradarie that is built at UDS. The UDS Crew is but one example of people coming together to build a team and make UDS (and Ubuntu) better.
As sessions started, the crew assigned to the day made sure that all the meeting rooms were signed and that no one got lost. This fun will continue throughout the week.
In just a couple hours, at the opening party, we'll be your source of correct-answer stickers for the "top-secret" contest. So, if you see us walking around, please come over and say hi. Introduce yourself. Bring answers!
We're not what you think ;) We're armed (with stickers) and we're friendly.
Have an example of a fun team you've been part of at UDS? Write about it!
I was up bright and early this morning, meeting fellow members of the illustrious, never boring UDS-R Crew and getting ready for the onslaught of attendees from all parts of the globe.
One of the things that impressed me was just how *BIG* UDS seems to be compared to previous ones. It's been a year since my last UDS and wow!!: Ubuntu is growing, and growing!
Some "behind the scenes" shots:
Are you attending UDS-R? Please share your photos and experiences! "Ubuntu is not just software!"
The wisest readers of Planet Ubuntu will certainly remember my challenge to ahem, "journalists" to report the real story: "Ubuntu is not just software."
Who do you think will be the first to take the challenge? Who dares stand up to their editor? And, which publication dares to let out the little secret that Ubuntu is wildly the hugest thing on the planet? We shall see.
In the meantime, while you're reading the types of stories that the same pack of (approximately ten) contract writers write every cycle, here's a little game you can play.
Each writer starts with a perfect score (or zero?). Then, for each of the following tactics points are deducted (or awarded?):
- Refers to Ubuntu as a kernel
- Attaches/includes the "L" word
- Says s/he has been using this release for a long time
- Says s/he has been using computers since dinosaurs walked the earth
- Calls the release "Quantal Quetzal"
- Laments that it won't pass the "ancient hardware test"
- Laments that it won't run on random hardware
- Criticizes that the project is soliciting donations (or repeats the criticism)
- Criticizes the stance on Secure Boot (or repeats the criticism)
- Criticizes the inclusion of search results from the "Large Rainforest in Seattle" (or repeats the criticism)
- Refers to Ubuntu as a commercial product
- Refers to Ubuntu as a company
- Refers to Canonical as the owner of Ubuntu
- Drops the name of at least 1 other distro
- Drops the name of at least 1 other desktop environment
- Recommends breath fresheners
- Admits to having regular halitosis
- Compares Ubuntu to an OS sold by a Monopolist in Redmond
- Compares Ubuntu to an OS sold by a Fruit Company in Cupertino
- Compares Ubuntu to an OS created by a Large Number Company in Mountain View
- Writes for a site that is sponsored by at least one competitor
- Uses the term "users"
- Uses the term "noob", or "newbie"
- Uses the term "geek", or "techie"
- Includes random blather from forums/blog posts, etc for dramatic effect
That's my list so far. Did I miss any?
Next up? A point system to go with the above.
Possible extension: an award ceremony or a prize.
Soon, very soon, Ubuntu 12.10 will be upon us. A flurry of articles will be written on how to tweak 12.10 by the usual authors on large techie-websites that are sponsored by companies that have no love for this thing. Others will find nits to pick with the best free OS in the world and will complain that Ubuntu is losing its chicken. Horses will run in random directions, chased by 114m4's. There will be outbreaks of goats with halitosis. Uni will be served. Yawn.
Here's the real story. The story you won't see published, the most important one:
When you encounter Ubuntu, you are not encountering just a product. You are encountering a philosophy, a project, a platform, and really good people. I've met hundreds of them. They are genuine.
You see, Ubuntu is not just software. It's people working together unselfishly to make something the world has never had. There is no analog for this in the proprietary software world. Therefore it remains largely a societal blind spot, and it is our bug to fix.
With that said, the only thing you need to do after installing Ubuntu is to install community. Find the people in your town that love it and want it to succeed. Find others that you can talk to face-to-face to share tips, tricks, and your unique knowledge of the amazing things it can do.
Get together. Have fun. Ignore the interwebs. The real action is right where you live.
"We are making Ubuntu. Not just software!"
Do you write for a large tech site? I dare you to write about what Ubuntu really is.
Soon, very soon, Mark 'sabdfl' Shuttleworth will tell us the development name of the next Ubuntu release (R-cycle) that will become 13.04.
Major scoop! My spies on the ground have recently discovered what that name is. Are you ready for it?
13.04: "Randall Ross" - An unconventional animal that uses unconventional means to take Ubuntu in new directions.
There it is! What an honour :P
Want to help choose a better name? Submit your entry!
Update (10/18/2012): Raring Ringtail it is! Oh well :P http://www.markshuttleworth.com/archives/1195