Could Planet Ubuntu be made more awesome? Definitely. Planet Ubuntu is not as useful as it could be and we are aiming too low. Let's reboot it.
Readers of Planet Ubuntu are loyal. They say that they derive value from the site but they want more. Planet Ubuntu is an important part of the Ubuntu information landscape. Let's admit that and let's give it the attention and maintenance it deserves.
Planet Ubuntu is nearly as important to Ubuntu as www.ubuntu.com as it represents the real pulse of the Ubuntu project as seen through the eyes of its contributors, potentially *all* of them. It does not have a commercial angle, nor does it present Ubuntu in the uni-dimensional "software-y" way that most privately run Ubuntu news sites do. In fact, Planet Ubuntu reminds us that *"Ubuntu is not just software"*. No other site has the potential to send that message as loudly and clearly. Name a proprietary platform that is anything except software for the extraction of profit for a select few at the expense of everyone else. See why the "Ubuntu is not just software" message is important?
I recommend that we work hard to measure our audience size, publish it, then set goals to expand our readership *well* beyond the current echo chamber that consists mainly of Ubuntu Members (and "free software enthusiasts/contributors"). We cannot improve what we cannot measure.
Let's re-frame Planet Ubuntu as *the* place for authoritative goings-on in the Ubuntu project as written by those who are passionate about making Ubuntu. Let's ditch the current tagline "Planet Ubuntu is a window into the world, work and lives of Ubuntu developers and contributors." This tagline opens the door to ambiguity and confusion of our readers. I can imagine someone new to Ubuntu coming to Planet Ubuntu and seeing that most of the posts have nothing to do with Ubuntu. The signal that sends is "Ubuntu is not important enough for even its contributors to write about." Perception becomes reality.
Let's not water down the site with random tidbits of unrelated content. This infuriates (yes, that strong a word) people who come to the site looking for a pulse on the Ubuntu project. I personally feel that it is disrespectful (or at least in bad taste) to use the popularity of Planet Ubuntu as a springboard for one's personal projects and topics completely unrelated to Ubuntu. I'm not saying that's always the motivation of those who post unrelated content, but I *am* saying that it happens. Plus, everyone who posts to Planet Ubuntu has their own personal blog anyways. What's the point of shipping irrelevant information to the eyeballs of people who crave Ubuntu information?
If we cannot enforce a "stay on topic" rule, then I recommend that we consider moderation and/or emphasis/de-emphasis of submitted articles based on the relevance to Ubuntu. This moderation could be crowd-sourced or automated.
I recommend that we adopt a zero tolerance rule for Ubuntu CoC violations, deleting posts that do not comply in no longer than 5 minutes or 500 page views, whichever occurs first. Authors that violate the Ubuntu CoC should be removed using a "three-strikes and you're out" rule. I recommend that we remove authors that have not posted Ubuntu content during a span of one year.
I recommend that we extend Planet Ubuntu authorship well beyond Ubuntu Members. Let's identify people who are truly passionate about Ubuntu and who live and breathe it. Let's get past the notion that blogging about Ubuntu requires membership in an exclusive club. Let's encourage and people who do a lot for Ubuntu but who never get a voice to step forward and help write the content of the site. Let's embrace our community members inside Canonical and respect them for what they are: passionate and dedicated Ubuntu contributors.
Let's change the look of Planet Ubuntu. Let's make it more modern and more interactive. Let's make it work well on all the screen sizes (form factors) that Ubuntu supports. Let's choose a platform that we make and control, or at least one that does not use us. We are tired of being used.
In conclusion, Planet Ubuntu has the potential to be *much* more awesome, and we should seriously consider making it *the* place to visit for all things Ubuntu by rebooting it.
Thank you, and a call for assistance.
This concludes my series on making Planet Ubuntu awesome again. If you have additional thoughts and constructive suggestions kindly share your thoughts in the comments. If you would like to help champion a blueprint or work items to bring these improvements to fruition, please raise your hand.