Back in the dark days of computing (pre Ubuntu), people were referred to as "users" to essentially frame the industry into a small group that was in a position of power and privilege and one that was not. The vast numbers of unprivileged people could only consume or use. Great for industry and profit, but poor for creating an inclusive society.
I found this photo on a photo sharing service and it is evidently a photo of a user.
Note that when we call people that enjoy Ubuntu's products users, we run the risk of putting them in the same negative box. Why do some people insist on calling people that enjoy computers and technology "users"?
I'm sorry but people who enjoy and run Ubuntu are not "users". We're past that. It's over. Did you come from a proprietary technology company that called people users? You're past that. It's over.
Can we as a community agree to drop the term? It's predatory.
Here are some suggestions for replacement words:
Try something like this:
"A person that enjoys Ubuntu."
"A human that runs Ubuntu."
"A fan of Ubuntu."
Image by nosferatu9000